ADIDAS NEO SHANGHAI

When Adidas was launching their first NEO location in the world, they turned to their long-standing partner Frontier to develop the full store program.

The design and store décor included unique NEO props and installations, as well as visual merchandising for the full line of apparel and shoes. The flagship location became the global benchmark for future NEO-branded roll outs. Now, NEO stores are recognized for their fun, quirky, and bold displays. From clothing racks that emerge from circular pods to larger-than-life neon green NEO bubble letters to an entire snowy wonderland featuring a ski lift, every element elevates the retail experience.

The Frontier team was responsible for concepting, crafting, and installing each fixture. The work covers all material development (including special material), detailed engineering, manufacturing, and installation for the store.