LI-NING FLAGSHIP STORE BEIJING
A FASHIONABLE FLAGSHIP BUILT IN RECORD TIME
Li-Ning Company is a Chinese sportswear and sports equipment company founded by former Olympic gymnast Li-Ning. Staying true to its creator’s roots, the company endorses numerous athletes and teams worldwide.
Li-Ning Company was planning a major upgrade for their flagship store that combined sports, fashion, and leisure into an integrated store format. They turned to Frontier Retail Solutions to tackle the build on an expedited production timeline. As always, they were up for the challenge.
The rebranded store format utilized a variety of new visual elements to engage with the shopper. For example, Frontier created a head-turning installation featuring sneakers hanging in the air. This one-of-a-kind creation uses magnetic suspension to showcase the shoes.
The Frontier team provided turnkey services such as store design and development, full-scale prototypes, mass production, transportation, and local installation. With speed to launch being integral for the client, the entire process — from planning to store opening — took a mere 35 days.